Making a game is hard. Getting anyone to care might be harder.

That’s why Unity launched the Indie Survival Guide – an evolving archive of Q&As, VODs, and live streams from developers and industry folks. There’s no guaranteed playbook for success, but hearing how others navigated design, business, and getting by can give you better odds.

In a recent stream, we sat down with Chris Zukowski from HowToMarketAGame.com, who shared honest, actionable advice on standing out in a crowded Steam marketplace. 



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