For developers and publishers, this means clear opportunities: optimize for mobile, localize your offers, and meet players with the content and payment experiences they expect.
Regional opportunities
Thailand is quickly transforming into more than just a strong gaming market, it’s a strategic launchpad for Southeast Asia, serving as a testbed for localized influencer campaigns, regional advertising, and cross-border expansion.
At the same time, government support is accelerating this momentum: the Ministry of Digital Economy and Society (DES) is actively investing in game development through skill-building and training programs. With rising consumer demand and institutional backing, Thailand offers a powerful springboard for game companies aiming to scale across APAC.
Payments and purchasing behavior
Gamers in Thailand are spending more than ever, but there’s an expectation that payment experiences will match their habits. To succeed in this market, you need to align with how users prefer to pay, not just what they’re willing to spend. Here’s what the data tells us:
- Digital payments make up 40%–50% of all financial transactions in Thailand.]
- Only 20% of online purchases use cards, with the rest relying on digital wallets and alternative methods.
- Cash on delivery still holds ground, used in about 10% of online purchases.
- Popular alternatives include TrueMoney and PayPal, alongside a growing list of local options.
- 66% of all e-commerce purchases in Thailand are made on mobile devices.
