Mullet MadJack
The idea for the game is not ours — it belongs to Hammer 95 Studios; we are the publisher. Hammer 95 Studios, the developer behind the game, is a three-person studio owned by Alessandro Martinello. We’ve been friends since 2010, back when he had a company called Swordtales and developed Toren. We’ve followed each other’s journeys in the industry ever since. During the pandemic, we began meeting regularly in online gatherings — that’s when Martinello started showing me the game he was working on, and I shared my experience and results in the Steam market.
Eventually, after he had been developing the game for three years and I had gained more publishing experience, we decided to partner up: I would take care of publishing, and he would focus entirely on development. That marked the beginning of our publishing journey in 2023. The game turned out to be excellent, and that motivated us in two key ways:
- It had strong market potential and promised solid revenue for both him and us;
- It was a great opportunity for me to apply and test all the knowledge I had gathered.
