“You have to be honest with your consumer,” he continued. “In fact, I, as a player, would rather be told, ‘This is in beta. I know you’ve been waiting for this for a long time, but this is a beta release.’ So, whether you get to play it for free on some sort of invite list or for $20, $30, $15, insert price, I don’t know what the model would be, but it’s a much smaller fee. ‘So please come interact with our thing, give us feedback, but know it’s not done.’
Obviously, beta is a thing, an already pre-established practice, so I’m not sure what drives companies to essentially carry out beta testing without calling it that. I, as a consumer, would rather have someone be up-front because then I know what I’m signing up for.”
