The New Format of Advertising
Let’s consider some possible root causes of interactive content popularity. Due to the negative impact of various economic, ecological, and social factors, people are seeking more emotional experiences in their daily lives. A survey conducted by Wunderman Thompson Intelligence revealed that 58% of participants feel their lives are less exciting than before, and 77% of people want to make their lives more interesting.
Consequently, consumers would like to receive vibrant and breathtaking experiences. Over 60% of surveyed participants expect a ‘wow’ effect when interacting with a brand.
