As part of his Steam Platform Update 2025 presentation, Valve’s Erik Peterson revealed that between August 1, 2024, and August 1, 2025, Steam gained 109,000 new buyers every single day – meaning users making their first-ever purchase on the platform.
To put that into perspective, that means 75 people around the world were buying something on Steam for the first time every minute. Peterson himself compares it to Munich’s Allianz Arena, pointing out that even if every new daily buyer were seated there, they would still need 34,000 more seats. Staying with stadium comparisons, even the largest stadium in the United States, Michigan’s Big House, wouldn’t be enough to fit all of them, with its maximum capacity of 107,6K.
Besides flexing the new-buyer numbers, Peterson also highlighted that the peak number of concurrent Steam users has now surpassed 40 million, up from around 20 million in 2020, while peak in-game concurrent players have exceeded 12 million. The fastest-growing markets between 2020 and 2025 include Japan, Brazil, China, Germany, and the United States.
