This generation of GPUs saw some serious changes within the AMD-Nvidia arms race, alongside the entrance of a third major player. Nvidia continued to be the top GPU manufacturer thanks to its fantastic performance across all price tiers, class-leading ray-tracing, and outstanding resolution upscaling technology through its GeForce RTX 40 series despite high prices.

Meanwhile, rival AMD continued to provide the best bang-for-buck graphics cards with the Radeon RX 7000 series while spreading their tech across video game consoles and handhelds.



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