Formats and Delivery
The campaign was delivered as a 20-second broadcast master, with 15-second cutdowns across awareness, consideration, and conversion, plus social formats in 16:9, 9:16, and 4:5. A 30-second director’s cut was prepared for the wider case study release. Cat and dog variant key visuals followed from the same character and environment assets. Every deliverable was rendered natively for its platform rather than cropped from broadcast, which is the real-time pipeline made practical at the scale required.
Reflections
The collaboration worked because each studio owned a defined slice of authored craft, and the credits reflect that. Encounter Studio brought storyboard, animatic, character animation, and the modeling of Biscuit and Max. Argentum Studio brought grooming and technical direction. Antonio Milo directed the film at SuperBlimp, with the studio handling character design, modeling, and texturing of Captain Itch, Flo, Marti, and the environments, alongside lookdev, layout, lighting, rendering, compositing, editing, grading, and sound design.
The most interesting outcome, from a pipeline perspective, was not simply that Unreal Engine could produce cinematic character work, but that it held up inside a real commercial production with complex groom assets, frequent iteration, editorial pressure, and a large deliverables pack. As Germans noted, the visual gap between deferred real-time rendering and more traditional offline workflows is narrowing quickly.
On Flea, that mattered. Unreal Engine was not a lookdev experiment sitting beside the production. It was the rendering backbone of the production itself. From a director’s perspective, that practical confidence in the pipeline mattered more than any single technical advance. It meant creative decisions could be made live, in engine, with the final image visible in real time rather than filtered through the delay of an offline render queue. That changes what directing feels like inside a CG production. It also changes what becomes possible late in the schedule.
