- 13,750 Vera CPUs and 27,500 Rubin GPUs will drive compute at the Nvidia Vera Rubin AI factory
- The project will be the world’s first national AI infrastructure for physical AI
- By partnering with Noetra Corp, Nvidia is providing hardware to drive Japan’s FRONTia Project
Japan’s Ministry of Economy, Trade and Industry (METI) is supporting a partnership between Noetra Corp and Nvidia to provide the foundation for the its national artificial intelligence initiative, the FRONTia Project.
Noetra Corp – which comprises NEC, Sony, Honda, SoftBank Corp, and has backing from 44 other companies and organizations – won a tender on June 30 2026 to run FRONTia until 2030, with as much as ¥1 trillion (around $6.1 billion) expected to be invested in the project over the five years.
Japan sees FRONTia as providing the heart of its sovereign AI ecosystem for industry, providing compute power for the development of advanced multimodal foundation models that can be used to drive physical AI. Robotics across industry and healthcare can potentially benefit from this, along with the development of superior AI agents and digital twins.
What is the FRONTia Project?
Aiming to foster collaboration between global technology leaders and Japan’s manufacturing expertise, and leveraging real-world industrial data, the FRONTia Project (referring to the “Development of Multimodal Foundation Models with a View to AI Robotics and Physical AI” project) is described as “the core of the country’s physical AI ecosystem,” by Ryosei Akazawa, Japan’s Minister of Economy, Trade and Industry.
“By fostering collaboration between Japan and leading global innovators — including NVIDIA — and leveraging Japan’s strengths, such as its onsite expertise and manufacturing technology infrastructure, we will build highly reliable multimodal foundation models and contribute to solving global social challenges.”
When constructed, the Nvidia Vera Rubin AI facility will provide Noetra’s multimodal foundation models to domestic model developers and enterprises. Nvidia’s own AI-related software models and libraries will also be available.
There has been some criticism of the FRONTia Project, however. Concerned parties have highlighted the lack of financial transparency from Noetra and the Japanese government, as well as the presence of Nvidia as partners, with the US company seen as a strategic rival. Meanwhile the massive energy costs associated with AI installations is once again considered an unnecessary problem to create.
“Japan invented modern manufacturing. Now, it is building the AI factories that will power the next industrial revolution,” said Jensen Huang, founder and CEO of Nvidia.
“NVIDIA is honored to partner with Japan and its industrial leaders to build the AI infrastructure that will power the country’s industries, its economy and a new generation of innovation.”
Is the world ready for physical AI?
AI’s impact on creative industries has been widely discussed, but its potential for beyond “generative” processes – such as in the physical space – have avoided scrutiny. To date, physical AI (the integration of AI with physical hardware such as robots, vehicles, or industrial machines) hasn’t been able to scale as quickly as generative AIs with ever-deepening LLMs.
Predicting the next word is a lot easier than, say, predicting shifting terrain for an autonomous machine, and without the delicate motor skills of a human, no process can be completely automated.
This is a problem for physical AI, and investing money in developing solutions such as the NVIDIA Vera Rubin AI factory will surely have a direct impact on the workforce. A successful physical AI project means more automation from robots, and fewer physical jobs.
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